Introducing a first of its kind, value-added new product in the fresh vegetable category featuring yellow and green squash with a seasoning packet included.

The new product is expected to drive a higher margin and new sales in the vegetable category year-round. Each individually wrapped tray will include 3 fresh whole squash, a mix of yellow and green, and a seasoning blend packet that was created specifically for this item. The consumer will have the option to choose between either Parmesan and Herb, and Garlic and Red Pepper flavors, which are each contained inside the wrapped tray along with the squash. The emphasis of this new product will be the simplicity and convenience of preparation for the consumer.