Research Articles

Pepper Sales Research & Data

We’re particular about our produce so we looked into how consumers really thought about their purchases.

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Baloian Farms: Sophia La Rosa

We knew our Italian Sweet Flats were sweet – but we wanted to be sure. We spent a full season doing third party audits to determine just how sweet.

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Online Consumer Research & New Product Potential

We know our peppers and squash are important to our farming and sales program. We’re constantly trying to find new and simple ways to bring them to consumer tables. We conducted an online survey asking how consumers use our produce and asked for thoughts on some new product ideas. We’ll keep the new stuff a surprise, but here’s what we found out!

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Sales Trends


• Most consumers buy sweet peppers versus hot peppers

• Green and red peppers are the leaders in sweet sales

• Most hot pepper sales are from jalapeños

Purchase Volume

• Consumers buy peppers in bulk (73%)

• Packaged sweet peppers have increased in sales by 20% in the past year

• Consumers are more likely to buy red, orange and yellow packaged peppers than stoplight packages


• Bellafina baby bell peppers increased in sales by 885% during the last year

• The peak season for peppers is January to June despite annual availability



This research was conducted by FullTilt Marketing. The survey was distributed online to 1,359 bell pepper consumers located West of Mississippi. Participants were identified as the primary household shopper who has purchased bell peppers in the past three months.