We’re particular about our produce so we looked into how consumers really thought about their purchases.
We knew our Italian Sweet Flats were sweet – but we wanted to be sure. We spent a full season doing third party audits to determine just how sweet.
We know our peppers and squash are important to our farming and sales program. We’re constantly trying to find new and simple ways to bring them to consumer tables. We conducted an online survey asking how consumers use our produce and asked for thoughts on some new product ideas. We’ll keep the new stuff a surprise, but here’s what we found out!