Purchase Behavior
- Peppers rank 6th in items now bought that previously were lower in sales
- Improvements in varieties and packaging are causing a rise in sales
- Consumers are more likely to buy in bulk and choose sweet peppers over hot
- Of sweet peppers most purchase red, yellow and orange packs over stoplight even though green is most popular
- Jalapeños are the most purchased hot pepper
- Packaged peppers provide value and convenience
- Mini Peppers are an occasional purchase for consumers
- Squash is typically bought in a mix of green and yellow
Consumption Behavior
- Consumers cook peppers and use them raw as a snack or in salads
- Mini peppers are sliced for salads or recipes and used as snacks with/without dip
- Squash is most commonly prepared by sautéing
- Eggplant purchase is low because consumers are unsure how to cook it
- Consumers react positively to products that are convenient and ready-to-use
We took these results and applied them to our products. We are working on bringing our consumers quality and convenient produce.
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