Purchase Behavior

• Peppers rank 6th in items now bought that previously were lower in sales
  • Improvements in varieties and packaging are causing a rise in sales
• Consumers are more likely to buy in bulk and choose sweet peppers over hot
  • Of sweet peppers most purchase red, yellow and orange packs over stoplight even though green is most popular
  • Jalapeños are the most purchased hot pepper
• Packaged peppers provide value and convenience
• Mini Peppers are an occasional purchase for consumers
• Squash is typically bought in a mix of green and yellow

Consumption Behavior

• Consumers cook peppers and use them raw as a snack or in salads
• Mini peppers are sliced for salads or recipes and used as snacks with/without dip
• Squash is most commonly prepared by sautéing
• Eggplant purchase is low because consumers are unsure how to cook it
• Consumers react positively to products that are convenient and ready-to-use

We took these results and applied them to our products. We are working on bringing our consumers quality and convenient produce.

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